Breadcrumb Replace with Static Text

function kleo_show_breadcrumb()
{
    if (sq_option('breadcrumb_status') == 1)
    {
        if(!is_page_template('page-templates/front-page.php')) { ?>
            <!-- BREADCRUMBS SECTION
            ================================================ -->
            <section>
                <div id="breadcrumbs-wrapp">
                    <div class="row">
                        <div class="nine columns">
                            <?php echo "<p style="margin-top: 15px;">CUSTOM TEXT YOU WANT TO ADD</p>' ?>

                        </div>

                        <?php do_action('kleo_after_breadcrumb'); ?>



                    </div><!--end row-->
                </div><!--end breadcrumbs-wrapp-->
            </section>
            <!--END BREADCRUMBS SECTION-->
        <?php
        }
    }
}